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‘Clean label’ products put deli founder on track for meaty returns

Jill’s Sausages founder Nicholas Lee has invested over S$500,000 in his company, and expects to break even by year-end

Paige Lim
Published Wed, Aug 31, 2022 · 04:00 PM

IT’S a warning that most doctors or dieticians will dish out: consuming too much processed meat is bad for one’s health. And that is why Nicholas Lee, the founder of local deli meat business Jill’s Sausages, wants to offer a guilt-free alternative with his “clean label” sausages and hams.

“A lot of Asians love sausages, hams and bacon, but we are always told that we shouldn’t eat so much of them. Because the sausages we know are the mass-produced ones; they all contain high amounts of salt and chemical additives. So I was thinking, why doesn’t anyone create or sell a product that does away with all these chemicals?”

Having previously spent 4 years in sales at a meat distribution supplier, Lee had his first taste of the sausage manufacturing industry when his company tried making its own-label sausages in 2020.

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