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Corporate bookings, shorter festive lead-up boost CNY dining demand

But competition has become stiffer with more options for consumers, say operators

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Paige Lim

Paige Lim

Published Sun, Jan 26, 2025 · 04:17 PM
    • Estate Restaurant at Hilton Singapore Orchard has seen a 32% increase in corporate dining covers in the three weeks leading up to CNY this year, compared with 2024.
    • Estate Restaurant at Hilton Singapore Orchard has seen a 32% increase in corporate dining covers in the three weeks leading up to CNY this year, compared with 2024. PHOTO: HILTON SINGAPORE ORCHARD

    SINGAPORE’S restaurants and hotels are seeing strong Chinese New Year (CNY) dining demand this year, fuelled by corporate bookings and a shorter lead-up to the festive period.

    Estate Restaurant at Hilton Singapore Orchard has seen a nearly 40 per cent increase in dining covers for its lunch and dinner buffets across the CNY Eve and the first four days of the festive period, compared with 2024.

    A spokesperson said this could be due to a shorter period between Jan 1 and CNY, which falls on Jan 29 this year – two weeks earlier than in 2024. This “compressed the usual demand” into fewer days, boosting daily covers.

    Chinese New YearSingapore SMEsF&BSingapore F&B

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