Crunching numbers
San SeSan Global's Christine Lim has gone from importing snacks to developing and manufacturing her own munchies with a turnover of S$12 million today.
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IF some of your favourite nibbles include seaweed snack Tao Kae Noi or rice biscuit Want Want, you have homegrown small and medium-sized enterprise San SeSan Global to thank (or blame, if your waistline has expanded after all that nibbling).
San SeSan Global, which was established in 2003, is a food marketer, importer and distributor. It may be a relatively unknown name in Singapore, but many of the brands that it imports are instantly recognisable to those who grew up here.
To date, it has grown its stable of brands to 16, including some of its own. Most recently In 2011, managing director Christine Lim has moved the business up the value chain by developing and manufacturing its own brands of snacks and beverages for export, which include vegetable chips and bird's nest.
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