Data tools help Zalora, partners navigate Covid-19 changes

Singapore

AS the Covid-19 pandemic fuels an online shopping boom, the ability to leverage data to understand customer needs and make business decisions has become more crucial than ever for retailers.

In order to keep pace with rapid changes in consumer behaviour and stay ahead of their competitors, brands need to make quick, informed decisions based on the latest data, rather than guessing at the best marketing approach or what kinds of products customers are looking for.