DoDo fishes for overseas growth, younger crowds
The home-grown fishball brand has automated its operations further after investment from food caterer Neo Group
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Paige Lim
ALREADY a household name in Singapore, fishball supplier DoDo is looking to deepen its global presence and win over a new generation of consumers.
For the past five years, the brand has focused on growing sales in its overseas markets, said Novelle Lim, chief executive and second-generation leader of DoDo’s parent company Thong Siek Global.
Founded by Lim’s father in 1976, Thong Siek is making its latest push for growth with backing from food caterer Neo Group.
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