DoDo fishes for overseas growth, younger crowds

ALREADY a household name in Singapore, fishball supplier DoDo is looking to deepen its global presence and win over a new generation of consumers.

For the past five years, the brand has focused on growing sales in its overseas markets, said Novelle Lim, chief executive and second-generation leader of DoDo’s parent company Thong Siek Global.

Founded by Lim’s father in 1976, Thong Siek is making its latest push for growth with backing from food caterer Neo Group.