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A dream of joining the Tour de France

Aleoca Pro's founder and MD Alan Goh is undaunted by the challenges facing the homegrown bicycle brand.

Published Mon, Jul 13, 2015 · 09:50 PM

    DeeperDive is a beta AI feature. Refer to full articles for the facts.

    Singapore

    ALAN Goh, 54, founder and managing director of Aleoca Pro Singapore, is unusually frank when asked about his 27,000 square foot warehouse and office at Pasir Panjang Distripark. He admits that his operations in Singapore, which stock the homegrown Aleoca brand of bicycles solely for the domestic market, have not been profitable for a few years.

    "If today I close (the) Singapore (operations), that will be much better for me; it's a burden," says Mr Goh.

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