Eco-friendly journey of heart and sole
One look at a Brazilian brand of plastic shoes inspired Terence Yow of Enviably Me to retool his entire business strategy.
SINGAPORE firm Enviably Me, originally a multi-brand retailer selling eco-friendly designer products, revamped its core product offerings when its founder, Terence Yow, learnt of a Brazilian brand of plastic shoes, Melissa, in 2011.
Infused with a signature bubblegum scent, and presented in rich jewel tones, Melissa shoes are made using the patented Melflex plastic, a hypoallergenic and flexible PVC material that is 100 per cent recyclable.
Six years on, the scene at the official launch of Melissa's MDREAMS flagship store last Friday at B1-28 Raffles City was a veritable feast for the senses - neatly aligning with its founder's vision for brand differentiation and distinction.
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