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In face of high F&B churn, Singapore brands can learn from China peers: association chief

Local industry’s high churn rate is unsustainable, says Benjamin Boh, the new head of Restaurant Association of Singapore

Paige Lim
Published Sat, Apr 12, 2025 · 07:00 AM
    • Chinese brands are "very strong" in attracting and retaining customers in a saturated market, says Benjamin Boh, the new president of the Restaurant Association of Singapore.
    • Chinese brands are "very strong" in attracting and retaining customers in a saturated market, says Benjamin Boh, the new president of the Restaurant Association of Singapore. PHOTO: TAY CHU YI, BT

    [SINGAPORE] The high churn rate of food and beverage (F&B) establishments is unsustainable and indicates that many concepts “are not working”, said Benjamin Boh, president of the Restaurant Association of Singapore (RAS).

    “This churn is very costly, for both the restaurateur and the employees who’ve been hired and trained. It’s not healthy for the industry,” he told The Business Times in an interview.

    Instead, local operators need to build customer-retention strategies to compete in a crowded marketplace – and China entrants into the sector provide examples, he added.

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