Family pumps fresh blood into home-grown eyewear brand O+
Entrepreneur David Hwang roped in his wife and sons, with an eye to going global.
THINK of eyewear, and it's usually foreign names that come to mind, such as Gucci, Oakley or Owndays - depending on your budget. But Emsley (see amendment note), a local eyewear designer and manufacturer with over 20 years of history, is intent on changing this with their very own Singapore eyewear brand O+.
After decades of experience in the industry, founder and CEO David Hwang noticed that offerings in the market are either high quality but expensive, or cheap but mediocre.
Together with wife Brenice Ong and their two sons Silas and Shamus, he took the leap to launch the O+ brand in 2014, an eyewear label that aims to change all that.
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