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Finding the right market fit with child-safe disinfectant

Sureclean founder Alvin Tan aims to cater to new parents and families with new line of smart lifestyle products

Paige Lim

Paige Lim

Published Thu, Aug 10, 2023 · 05:00 AM
    • Alvin Tan, founder and managing director of Sureclean, is currently focused on scaling the company's new brand Steriluxe in Singapore, with plans to bring it to Malaysia later.
    • Alvin Tan, founder and managing director of Sureclean, is currently focused on scaling the company's new brand Steriluxe in Singapore, with plans to bring it to Malaysia later. PHOTO: CHERYL ONG, BT

    IT TOOK two product flops and three years before entrepreneur Alvin Tan created a surface disinfectant that turned out to be a hit with preschool operators.

    Today, Tan is the founder and managing director of Sureclean, a professional cleaning company that manufactures a range of cleaning products, on top of providing cleaning and disinfection services.

    The very first product he invented, however, was a “fad”, he told The Business Times.

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