Finding the right market fit with child-safe disinfectant
Sureclean founder Alvin Tan aims to cater to new parents and families with new line of smart lifestyle products
Paige Lim
IT TOOK two product flops and three years before entrepreneur Alvin Tan created a surface disinfectant that turned out to be a hit with preschool operators.
Today, Tan is the founder and managing director of Sureclean, a professional cleaning company that manufactures a range of cleaning products, on top of providing cleaning and disinfection services.
The very first product he invented, however, was a “fad”, he told The Business Times.
Decoding Asia newsletter: your guide to navigating Asia in a new global order. Sign up here to get Decoding Asia newsletter. Delivered to your inbox. Free.
Copyright SPH Media. All rights reserved.
TRENDING NOW
Middle East-linked energy supply shocks put Asean Power Grid back in focus
From intern to C-suite: JPMorgan’s Teresa Heitsenrether on building a fully AI-powered ‘megabank’
The Asian healthcare gold rush: Vietnam’s reforms are attracting foreign investors
‘Tokenmaxxing’ your way to a zero-day work week