Giving F&B a helping hand to go digital

FOR some food and beverage (F&B) operators, going digital can be a struggle because of limited knowledge and resources. Recognising this, some companies have stepped up to the plate to ease their associated businesses into this transformation journey to help them tide over this difficult period and beyond.

Food delivery company Deliveroo, for instance, has been helping its F&B merchants in Singapore create virtual brands since 2018. In the pandemic, it has become a critical growth avenue for many of these businesses.

With virtual brands, existing restaurants can increase revenue by offering delivery-based, new or complementary cuisines under new branding - without the need for a physical storefront - and a virtual brand appears as a separate restaurant with a new identity on the platform, explained Deliveroo Singapore general manager Sarah Tan.