Going digital spices up sales for home-based condiment business
This is the first of a 2-part series on the SMCCI Digital Transformation Office
Add BT as a preferred source
STARTING a business amid a global pandemic is not for the faint-hearted, but local condiments seller Hot Spicy Mama has a secret sauce for success: focusing on digital platforms.
When the home-based business began in October 2020, it sold its wares via group-buy chat groups on WhatsApp, with participants mainly being stay-home mums, said owner Charmaine Koh. Hosts would buy the products wholesale and distribute them to other residents.
But after listing on e-commerce platforms in early 2021, Hot Spicy Mama saw overall sales increase by about 40 per cent year-on-year in January 2022.
TRENDING NOW
Buyer for England striker Harry Kane’s former mansion must pay £3.4 million after abandoning deal
Ohmyhome Ltd sells real estate business for token US$1 due to poor business and continued losses
Malaysian tycoon Vincent Tan’s sell-downs point to pruning rather than an exit plan
What’s wrong with Orchard Road? Experts weigh in on the street’s cachet and its future
