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Going digital spices up sales for home-based condiment business
This is the first of a 2-part series on the SMCCI Digital Transformation Office
எஸ். வெங்கடேஷ்வரன்
Published Wed, Jun 29, 2022 · 04:11 PM
STARTING a business amid a global pandemic is not for the faint-hearted, but local condiments seller Hot Spicy Mama has a secret sauce for success: focusing on digital platforms.
When the home-based business began in October 2020, it sold its wares via group-buy chat groups on WhatsApp, with participants mainly being stay-home mums, said owner Charmaine Koh. Hosts would buy the products wholesale and distribute them to other residents.
But after listing on e-commerce platforms in early 2021, Hot Spicy Mama saw overall sales increase by about 40 per cent year-on-year in January 2022.
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