Going digital spices up sales for home-based condiment business
This is the first of a 2-part series on the SMCCI Digital Transformation Office
Add BT as a preferred source
STARTING a business amid a global pandemic is not for the faint-hearted, but local condiments seller Hot Spicy Mama has a secret sauce for success: focusing on digital platforms.
When the home-based business began in October 2020, it sold its wares via group-buy chat groups on WhatsApp, with participants mainly being stay-home mums, said owner Charmaine Koh. Hosts would buy the products wholesale and distribute them to other residents.
But after listing on e-commerce platforms in early 2021, Hot Spicy Mama saw overall sales increase by about 40 per cent year-on-year in January 2022.
TRENDING NOW
Profit with purpose: Kim Choo Kueh Chang’s pivot from public listing to protecting heritage
Singapore Kitchen CEO, senior manager charged with alleged fraud, falsifying accounts; both to stay in jobs for now
Yeo’s, Tiger Beer and now Gardenia – flight of food manufacturing from Singapore might be just as planned
Should you sacrifice some CPF Life income in favour of ILPs? Tread carefully
