Going strong for sustainable growth

FOUNDED as a small player in the highly competitive timber trading industry, Sudima International has evolved into a notable brand for forestry management and timber processing in Asia. It is recognised not only for its product range and quality, but also for its superior customer service and corporate social responsibility. Sudima's secret to success is simple: "We focus on long-term sustainability," explains its chief executive Anil Jhunjhunwala.

Sudima is one of the businesses under LNJ Group owned by the Jhunjhunwala family. Established in 1994 by Mr Jhunjhunwala, it started with only five employees. Within two decades, the company has successfully expanded its interests to more than 17 countries; its range of products and services includes agro-commodities, textiles and pharmaceuticals, in addition to its core timber business.

In its business philosophy, Sudima prefers long-term sustainability over short bursts of growth. Mr Jhunjhunwala believes remaining privately owned has given Sudima and LNJ Group the freedom to pursue sustainable growth without having to worry about short-term profits. "We always fulfil our commitments, whether they are to a supplier or a customer," notes Sudima's chief financial officer Prakash Hetamsaria.