A growing appetite for Melvados’ frozen gourmet meals

THE start of the Covid-19 pandemic nearly obliterated Foodedge Gourmet’s sales of frozen meals to businesses, but it also led to a newfound popularity with consumers.

The food manufacturer used to make about S$30,000 in sales each day, mostly from supplying frozen gourmet meals to hotels, airlines, restaurants and cafes.

All that changed when Covid-19 struck in early 2020. Foodedge’s business-to-business (B2B) sales fell “almost down to zero” during the “circuit breaker” that year, as nobody could dine out or travel, recalled co-founder Manmeet Singh.