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A growing appetite for Melvados’ frozen gourmet meals

This is the first of a 3-part series on home-grown gourmet food manufacturers that are making waves in Singapore’s F&B scene

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Paige Lim

Paige Lim

Published Wed, Aug 24, 2022 · 04:00 PM
    • Melvados will be opening its 9th and 10th stores here in November. It is targeting to have 15 stores in Singapore in the next 2 years.
    • From left: Karl Ableitner, Raymond Foo and Manmeet Singh, co-founders of Foodedge Gourmet and Melvados.
    • Melvados' products, which include ice-cream, brownies, cakes, snacks and ready-made frozen meals, are "clean label", meaning they do not contain artificial additives or preservatives.
    • Co-founder Manmeet Singh hopes to eventually export Melvados’ products to Malaysia, Indonesia, Dubai, Japan and South Korea.
    • Melvados will be opening its 9th and 10th stores here in November. It is targeting to have 15 stores in Singapore in the next 2 years. PHOTO: MELVADOS
    • From left: Karl Ableitner, Raymond Foo and Manmeet Singh, co-founders of Foodedge Gourmet and Melvados. PHOTO: MELVADOS
    • Melvados' products, which include ice-cream, brownies, cakes, snacks and ready-made frozen meals, are "clean label", meaning they do not contain artificial additives or preservatives. PHOTO: MELVADOS
    • Co-founder Manmeet Singh hopes to eventually export Melvados’ products to Malaysia, Indonesia, Dubai, Japan and South Korea. PHOTO: MELVADOS

    THE start of the Covid-19 pandemic nearly obliterated Foodedge Gourmet’s sales of frozen meals to businesses, but it also led to a newfound popularity with consumers.

    The food manufacturer used to make about S$30,000 in sales each day, mostly from supplying frozen gourmet meals to hotels, airlines, restaurants and cafes.

    All that changed when Covid-19 struck in early 2020. Foodedge’s business-to-business (B2B) sales fell “almost down to zero” during the “circuit breaker” that year, as nobody could dine out or travel, recalled co-founder Manmeet Singh.

    Covid-19F&BSingapore SMEs

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