SUBSCRIBERS

A growing appetite for Melvados’ frozen gourmet meals

This is the first of a 3-part series on home-grown gourmet food manufacturers that are making waves in Singapore’s F&B scene

Add BT as a preferred source

Paige Lim

Published Wed, Aug 24, 2022 · 04:00 PM

Melvados will be opening its 9th and 10th stores here in November. It is targeting to have 15 stores in Singapore in the next 2 years. PHOTO: MELVADOS
From left: Karl Ableitner, Raymond Foo and Manmeet Singh, co-founders of Foodedge Gourmet and Melvados. PHOTO: MELVADOS
Melvados' products, which include ice-cream, brownies, cakes, snacks and ready-made frozen meals, are "clean label", meaning they do not contain artificial additives or preservatives. PHOTO: MELVADOS
Co-founder Manmeet Singh hopes to eventually export Melvados’ products to Malaysia, Indonesia, Dubai, Japan and South Korea. PHOTO: MELVADOS

DeeperDive is a beta AI feature. Refer to full articles for the facts.

THE start of the Covid-19 pandemic nearly obliterated Foodedge Gourmet’s sales of frozen meals to businesses, but it also led to a newfound popularity with consumers.

The food manufacturer used to make about S$30,000 in sales each day, mostly from supplying frozen gourmet meals to hotels, airlines, restaurants and cafes.

All that changed when Covid-19 struck in early 2020. Foodedge’s business-to-business (B2B) sales fell “almost down to zero” during the “circuit breaker” that year, as nobody could dine out or travel, recalled co-founder Manmeet Singh.

Decoding Asia newsletter: your guide to navigating Asia in a new global order. Sign up here to get Decoding Asia newsletter. Delivered to your inbox. Free.

Covid-19 F&B Singapore SMEs

Reuse this content Feedback

TRENDING NOW

Air India has been one of the foreign carriers most affected by the outbreak of hostilities in the Middle East.

Air India asks Tata, Singapore Airlines for funds after US$2.4 billion loss

In this economy, the smartest bets might no longer be sitting an ocean away, but are waiting right here at home.

‘Boring’ is the new black: The stars are aligning for a Singapore stock market revival

Malaysia Madani, or Civil Malaysia, is Prime Minister Anwar Ibrahim's slogan encapsulating positive values (such as humanity and strong governance) that would shape policy direction. But the "corporate mafia" claims have now cast the spotlight on governance credibility.

From 1MDB to ‘corporate mafia’: Is Malaysia facing a new governance test?

Malaysia ranks 23rd globally on the Milken Institute’s global opportunity index.

South-east Asian markets account for 8.8% of global capital inflows from 2021 to 2024: report