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The Hainan Story comes full circle as it takes Singapore-Hainanese cuisine to China

The F&B chain also plans on entering the Philippine and Indonesian markets, and on retailing its beverages and foods in ready-to-eat form

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Paige Lim

Paige Lim

Published Wed, Dec 18, 2024 · 12:00 PM
    • Founder Lem Cheong started The Hainan Story in December 2020 to pay homage to his late Hainanese grandmother’s recipes.
    • Founder Lem Cheong started The Hainan Story in December 2020 to pay homage to his late Hainanese grandmother’s recipes. PHOTO: WEE TECK HIAN

    DeeperDive is a beta AI feature. Refer to full articles for the facts.

    JUST four years after it began, home-grown food and beverage (F&B) chain The Hainan Story is looking at opening its first two overseas chapters in the Philippines and China in 2025.

    From a single restaurant that opened in late 2020, The Hainan Story now has a total of 13 outlets across four chain concepts: restaurants, fast-casual coffee houses, bakeries and takeaway kiosks.

    Founder Lem Cheong sees the brand approaching a “saturation point” in Singapore – so heading abroad is the next natural step.

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    Singapore SMEsSingapore F&BF&BChinaSouth-east Asia

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