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Haircut chain kcuts owner goes global with express Korean facials

KC Group aims to break into the US with its Kskin brand

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Paige Lim

Paige Lim

Published Thu, May 23, 2024 · 05:00 AM
    • KC Group co-founders (from left) Brian Ng, Bernard Ng and Samuel Pei at an outlet of facial brand Kskin, which is the biggest contributor to the company's sales.
    • KC Group co-founders (from left) Brian Ng, Bernard Ng and Samuel Pei at an outlet of facial brand Kskin, which is the biggest contributor to the company's sales. PHOTO: YEN MENG JIIN, BT

    EXPRESS haircut chain kcuts may be KC Group’s most visible brand in Singapore, but the biggest contributor to sales is facial brand Kskin – which will lead the company’s first foray into the US later this year.

    Kskin was also the first KC Group concept to go overseas, with outlets opened in Johor, Kuala Lumpur, and Manila in 2023. By end-2024, there will be 12 Kskin outlets in Malaysia and nine in the Philippines.

    In the fourth quarter this year, KC Group will also open a Kskin outlet in Atlanta, Georgia, via a franchisee.

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