The Business Times
SGSME logo
亲爱的SME聚汇读者:
请点击前往 zaobao.com.sg/finance/sme 获取更多华文的SME最新消息。
此外,也请继续关注我们的中英双语面簿页面 facebook.com/sgsme.sg
好的
SUBSCRIBERS

Head of the class with technology

Mind Stretcher founder Kristie Lim invests in technology to boost the learning experience at her tuition centres.

Claudia Chong
Published Mon, Jan 23, 2017 · 09:50 PM

WHEN taking in the large touchscreens that replace traditional chalkboards, as well as science labs and 100 to 200-capacity seminar rooms at the Mind Stretcher regional campuses, it gets hard to imagine that the homegrown tuition chain emerged from a basement bomb shelter in Bishan 15 years ago.

"In fact, you would be met with six cubicles of toilets when you first enter, before you can even get to our tuition centre," shared founding principal Kristie Lim.

But Mind Stretcher did not simply explode onto the education scene. Ms Lim described marketing efforts in the early days as having to start from ground zero.

"Back then, finances were tight," she revealed. "My daily morning routine wo…

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

SMEs

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here