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Heartland shops get a visual makeover 

Paige Lim

Paige Lim

Published Wed, May 3, 2023 · 03:00 PM
    • Brothers Ang Eng Guan (left) and Ang Eng Hwa set up fruits stall Soon Lee Heng (SLH) Fresh Fruits Trading in 2014.
    • Lee Chin Siong (centre), vice-president of traditional Chinese medicine (TCM) hall Heng Foh Tong, with his father Lee Khee Lian and mother Chye Nyuk Lian.
    • Loh Chee Liueh, owner of photography equipment store M S Color.
    • Brothers Ang Eng Guan (left) and Ang Eng Hwa set up fruits stall Soon Lee Heng (SLH) Fresh Fruits Trading in 2014. PHOTO: YEN MENG JIIN, BT
    • Lee Chin Siong (centre), vice-president of traditional Chinese medicine (TCM) hall Heng Foh Tong, with his father Lee Khee Lian and mother Chye Nyuk Lian. PHOTO: PAIGE LIM, BT
    • Loh Chee Liueh, owner of photography equipment store M S Color. PHOTO: YEN MENG JIIN, BT

    SINCE August 2021, more than 200 heartland stores have gotten help to refresh their layouts under Heartland Enterprise Centre Singapore (HECS) and Enterprise Singapore’s Visual Merchandising programme.

    The first run was completed in December last year, with participants seeing a 20 per cent increase in footfall and sales, estimates HECS centre director Lai Cheng Yi.

    Besides physical transformation, visual merchandising includes digital marketing, brand upkeep and service excellence commitment, he added.

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