The Business Times
business-time-50
SGSME logo
SUBSCRIBERS

Heartland shops get a visual makeover 

google-preferred-sourceAdd BT as a preferred source
Paige Lim

Paige Lim

Published Wed, May 3, 2023 · 03:00 PM
    • Brothers Ang Eng Guan (left) and Ang Eng Hwa set up fruits stall Soon Lee Heng (SLH) Fresh Fruits Trading in 2014.
    • Lee Chin Siong (centre), vice-president of traditional Chinese medicine (TCM) hall Heng Foh Tong, with his father Lee Khee Lian and mother Chye Nyuk Lian.
    • Loh Chee Liueh, owner of photography equipment store M S Color.
    • Brothers Ang Eng Guan (left) and Ang Eng Hwa set up fruits stall Soon Lee Heng (SLH) Fresh Fruits Trading in 2014. PHOTO: YEN MENG JIIN, BT
    • Lee Chin Siong (centre), vice-president of traditional Chinese medicine (TCM) hall Heng Foh Tong, with his father Lee Khee Lian and mother Chye Nyuk Lian. PHOTO: PAIGE LIM, BT
    • Loh Chee Liueh, owner of photography equipment store M S Color. PHOTO: YEN MENG JIIN, BT

    SINCE August 2021, more than 200 heartland stores have gotten help to refresh their layouts under Heartland Enterprise Centre Singapore (HECS) and Enterprise Singapore’s Visual Merchandising programme.

    The first run was completed in December last year, with participants seeing a 20 per cent increase in footfall and sales, estimates HECS centre director Lai Cheng Yi.

    Besides physical transformation, visual merchandising includes digital marketing, brand upkeep and service excellence commitment, he added.

    Singapore SMEsEnterprise SingaporeRetailHawkers

    TRENDING NOW

    Longest-serving chief minister Taib Mahmud’s legacy looms large over Sarawak as a family feud over his estate threatens to expose skeleton’s in the eastern state’s political closet.

    On the board but frozen out: The Taib family feud tearing Sarawak construction giant apart

    Senior Minister of State for Digital Development and Information Tan Kiat How said the government is working with partners who have access to Anthropic's Mythos to understand its capabilities.

    MAS convenes bank CEOs over AI cyberthreats; boards told to own risks, not leave to IT teams

    Thailand’s target is to export seven million tonnes of rice globally in 2026, but the Middle East war has turned the world topsy-turvy with supply disruptions, high oil prices and economic uncertainty.

    Thai and Vietnamese farmers may stop planting rice because of the Iran war. Here’s why

    The message was sent with addresses under the carbon copy feature instead of blind carbon copy, meaning that all recipients could see all the other e-mail addresses in the chain. 

    LTA circular to potential EV charger owners reveals hundreds of e-mail addresses under carbon copy feature 

    Latest T-bills Treasury Bills Results & Interest NewsLatest SSB Singapore Savings Bonds NewsLatest COE Certificate of Entitlement News
    Latest Johor-Singapore SEZ NewsLatest BTO Build To Order & Sales of Balance NewsLatest STI Straits Times Index NewsLatest SGX Dividends, Share Price NewsLatest Bonds Market NewsLatest Singapore Stocks To Buy NewsLatest Singapore Economy News
    View More