From heartlands to Hanoi: Summer Acai set to bring its recipe for success overseas
Instead of aiming for the city crowd, its 12 outlets across Singapore are all in heartland areas
Add BT as a preferred source
ACAI bowls might be associated with well-heeled athleisure-clad gym-goers, but Summer Acai’s regular customers are students and families in the heartlands instead.
The company aims to provide an affordable option in a sea of pricier competitors, co-founder Jasmine Oh said.
“Acai in Singapore has always been ‘premium’ and the stores (selling it) were always located away from the heartlands,” she told The Business Times.
TRENDING NOW
CSE Global independent director quits after clashes with chairman Eugene Lai over board refresh
Cat A COE rate exceeds Cat B for third time in 4 months; premiums largely down
‘I felt like dying’: Thai Singha beer scion speaks up after disclosure of alleged sexual abuse
Manulife pulls loan product for rich Hong Kong clients after scrutiny
