From heartlands to Hanoi: Summer Acai set to bring its recipe for success overseas
Instead of aiming for the city crowd, its 12 outlets across Singapore are all in heartland areas
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ACAI bowls might be associated with well-heeled athleisure-clad gym-goers, but Summer Acai’s regular customers are students and families in the heartlands instead.
The company aims to provide an affordable option in a sea of pricier competitors, co-founder Jasmine Oh said.
“Acai in Singapore has always been ‘premium’ and the stores (selling it) were always located away from the heartlands,” she told The Business Times.
