Heritage bakery Old Seng Choong heads to China despite economic uncertainty

[SINGAPORE] The trade war may weaken China’s growth – but Singapore confectionery brand Old Seng Choong still hopes to court consumers with its first overseas outlet there.

Founder Daniel Tay acknowledged that US tariffs will likely reduce demand for China’s exports, weakening its growth and dampening domestic consumption. Yet he is not giving up on the potential of the world’s second-largest economy.

“With a population of 1.4 billion people, China is a big market we don’t want to miss out on – especially if our products can do well there,” he told The Business Times.