Homegrown firm Actxa blazes a trail to fitness
The National Steps Challenge helped fitness wearables firm Actxa make great strides in branching out to more health and wellness ventures.
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JUST like hopping on stepping stones across a river, local fitness wearables company Actxa was formed as a result of an opportune moment. Back in 2015, parent company Activate Interactive, which was a game and software developer, was tasked to create an app for the Health Promotion Board's (HPB) first-ever National Steps Challenge.
It was a campaign to encourage Singaporeans to walk at least 10,000 steps a day. At around the same time, HPB decided to give out free step trackers for the participants.
Using trackers bearing the Actxa brand - then an Internet of Things (IOT) division of Activate Interactive - Activate Interactive later won an open tender from HPB to provide the free trackers, said Actxa chief executive Lim Chun Hong.
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