Hong Guan eyes a bigger catch with new ideas
Its success in positioning its brand in different markets is attributed to its value proposition and customisation efforts.
FISHING demands a great deal of patience and perseverance. While some may prefer to wait in their boats for the first bite of the day, others favour changing their fishing techniques to secure their catch.
The same strategy applies to running a business, according to Lee Seng Shoy, the managing director of Hong Guan (Tackle), a distributor of fishing tackle based in Singapore.
The company, a first-time winner of the Enterprise 50 Award in 2017, is known in the region for Pioneer Tackle, its proprietary brand of fishing gear that is currently distributed in 31 nations worldwide.
TRENDING NOW
He built the Vingroup empire. Now South-east Asia’s richest man is handing some key roles to his sons
Despite the de-dollarisation debate, demand for dollar liquidity in Asia is growing
Asean’s challenge is to become resilient against global geopolitics: former Indonesia trade minister
Floods compound Philippine growth woes from public-works scandal
