SUBSCRIBERS
Hong Guan eyes a bigger catch with new ideas
Its success in positioning its brand in different markets is attributed to its value proposition and customisation efforts.
Published Mon, Oct 29, 2018 · 09:50 PM
FISHING demands a great deal of patience and perseverance. While some may prefer to wait in their boats for the first bite of the day, others favour changing their fishing techniques to secure their catch.
The same strategy applies to running a business, according to Lee Seng Shoy, the managing director of Hong Guan (Tackle), a distributor of fishing tackle based in Singapore.
The company, a first-time winner of the Enterprise 50 Award in 2017, is known in the region for Pioneer Tackle, its proprietary brand of fishing gear that is currently distributed in 31 nations worldwide.
Copyright SPH Media. All rights reserved.
