Hong Seafood casts a wider net with its own brands

[SINGAPORE] From a single chest freezer in 1986, Hong Seafood has grown into a global seafood distribution business. 

The company now supplies to over 300 customers in Singapore and exports to over 10 countries, building its own brands in the process.

One major turning point was in 2009, when Loh Guo Pei – son of company founder Loh Par Hong – joined the business.