How livestreaming can be a game changer for businesses

WHILE there is nothing quite like going shopping in person, livestreaming shopping or live shopping has quickly proven to be the next best thing. The rise in popularity of live shopping has even created a sprawling ecosystem of content creators and viewers that might prove to rival China's multi-billion dollar live commerce industry.

Research shows a whopping 95 per cent of advertisers globally will use live video to market their products by 2024, and 82 per cent of global Internet usage today is already spent on video streaming.

Live video is here to stay, and brands and retailers can benefit tremendously from the unstoppable growth of this medium.