How this otah business is rebranding heritage for the younger generation
Lee Wee & Brothers has introduced ready-to-eat meals and fusion treats such as otah croquettes, fries and sandwiches
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Heritage foods are finding new life in these two Singapore family businesses. Lee Wee & Brothers and Munchi Pancakes are reinventing traditional snacks – otah and min jiang kueh respectively – with modern flavours and updated formats, going beyond hawker centres to reach younger consumers.
[SINGAPORE] To make otah more than a hawker snack or a festive treat, family business Lee Wee & Brothers is reimagining how to experience the spiced fish cake dish.
In 2000, Lee Wee opened a hawker stall at Old Airport Road Food Centre with his younger brothers Mark and Ben – thus the name of the business – and Mark’s wife Angeline Tan.
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