How to sell stuff to the millennial customer

WHY are millennials getting so much attention these days? The obvious answer is that this generation is now the largest population worldwide.

According to the US Census Bureau, there are over 83 million millennials - defined as those born between 1982 and 2000 - in the country alone.

Not only do millennials have the consumer buying power, estimated at US$600 billion a year in the US, but as they progress in their careers, they are becoming corporate decisionmakers for larger B2B purchases.