How Singapore SMEs can avoid the pitfalls of social media

PEOPLE'S attention will always follow the quality of content. As business leaders are bombarded with information on how to increase customer engagement and impact via social media, it can be tempting to post content fast, frequently and without rhyme or reason.

A solid social media strategy is not only worth its weight in likes and followers, but can result in strong brand awareness and engagement - while a weak one can hurt your brand in ways you never thought possible.

Many Singapore SMEs are still somewhat hesitant about investing in social media. The constant battle with budgets, return on investment and measuring results means the potential of social is often overlooked or considered a "nice to have".