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Immersive experiences take the stage in Singapore

Lucid Experiences, Andsoforth and Inmers are among the local operators aiming to transform the way consumers approach entertainment

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Paige Lim

Paige Lim

Published Thu, Jul 4, 2024 · 05:00 AM
    • Lucid Experiences' immersive exhibits include "Stranger Things – The Encounter: Singapore", which the company designed for the namesake Netflix show.
    • Lucid Experiences' immersive exhibits include "Stranger Things – The Encounter: Singapore", which the company designed for the namesake Netflix show. PHOTO: LUCID EXPERIENCES

    INSTAGRAM-READY rooms of quirky art, a dinner that transports diners from Japan to San Francisco, and a haunted village with secrets to discover – these wildly disparate concepts all fall under the umbrella of “immersive experiences”.

    In 2023, the global immersive entertainment market was valued at an estimated US$96.9 billion, based on a report by market research firm Grand View Research. It is expected to expand at a compound annual growth rate of 24.6 per cent from 2024 to 2030.

    The Business Times spoke to three immersive experience operators in Singapore that aim to transform the way consumers approach entertainment.

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