Innovation helps Singapore’s retailers sell the shopping experience

YOU’VE heard of local electronics mecca Sim Lim Square, but what about “Sim Lim meeting tables”? At Paris trade show Maison & Objet this year, Singapore furniture player Ipse Ipsa Ipsum displayed a table collection named after the iconic mall, with e-waste upcycled into functional and stylish tabletops.

This sustainable collection is just one of the new products and retail concepts that have emerged in response to shifts in consumer behaviour over the past five years.

With more consumers preferring to shop through multiple channels and seeking novel shopping experiences, the retail industry needs to continually refresh its offerings and capitalise on emerging trends.