Joe Green makes concrete go green

WHAT do the upcoming public flats in Tengah estate have in common with Changi Airport’s Jewel? The answer may not be immediately visible, but it is central to both developments: their eco-friendly precast concrete walls, supplied by Joe Green Marketing.

The company is a registered Housing and Development Board supplier, and its precast panels are used in over a thousand residential, industrial and commercial buildings in Singapore. Besides being physically lightweight, Joe Green’s hollow-core concrete panels are light in terms of environmental impact, as they are made from recycled materials.

The company’s green journey was prompted by necessity. Set up in 2006 by managing director Boediman Widjaja, Joe Green began in a small rented industrial factory in Tuas. In its early days, the company explored different kinds of wall panels as well as different ways of producing them – but the results were not satisfactory.