Learn how to stay relevant from seasoned businesses

Singapore

CYC Made to Measure and Lam Soon are two household brands that many of us have grown up with. But through the decades, both have had their fair share of business disruptions due to the growth of online shopping and evolving consumer tastes.

For CYC, Covid-19 has forced the shirt-maker to go digital even though tailors traditionally don't do that. Not only that, it also expanded its product range to now include reusable masks as the pandemic has brought about a demand for it.

Lam Soon hasn't been as badly hit by the virus outbreak as CYC but changing consumer needs and trends have also led the company on its own transformation journey.

Over the decades, various lines of its signature household items such as cooking oils and detergents have evolved to reflect the demands and affluence of its customers.

To find out more about how your businesses can weather any storm, join CYC's managing director, Fong Loo Fern, and Lam Soon Group's executive chairman Whang Shang Ying as they share more about their experiences at SGSME Networking and Fireside Chat 3: How Do Seasoned Brands Respond to Disruption and The New Normal? on Sept 10.

The webinar is organised by sgsme.sg. and supported by StarHub and Mercure Singapore On Stevens. Limited slots are left and registration closes today. Sign up at networking3.sphevents.com.sg.