SUBSCRIBERS
Looking for listeners
What’s harder than making music in Singapore? Making it pay
Add BT as a preferred sourceZenith Wong
Published Wed, Aug 2, 2023 · 03:00 PM
EVEN as blockbuster music acts make headlines for sold-out stadium shows, local Singapore artistes find it hard to get listeners.
“People are willing to spend hundreds of dollars on these imported acts, but they are not even willing to spend S$20 to S$50 on a local act,” said Dominic Yuan, founder of local record label Parka, citing the examples of pop superstars Taylor Swift and Blackpink.
Both anecdotes and data agree: Singaporeans are simply not as willing to give local music a chance.
Decoding Asia newsletter: your guide to navigating Asia in a new global order. Sign up here to get Decoding Asia newsletter. Delivered to your inbox. Free.
Copyright SPH Media. All rights reserved.
