Making scents accessible and affordable
After bringing their business back from the brink of bankruptcy, the co-owners of fragrance brand Pristine are now branching into laundry detergent
Add BT as a preferred source
[SINGAPORE] Since starting out with online sales in 2019, fragrance brand Pristine now stocks its scented home products – from reed diffusers to scented candles – at more than 15 physical locations in Singapore, and 30 in Kuala Lumpur.
A combination of offline experience and online virality helped to kick-start its recovery from a brush with bankruptcy in 2022, with the business now in the black.
For the next driver of growth, co-owners Edison Lim and Lincoln Thong of parent company Cool Brands are banking on a more fundamental household item: laundry detergent.
TRENDING NOW
On the board but frozen out: The Taib family feud tearing Sarawak construction giant apart
UOB Q1 net profit dips 4% to S$1.44 billion; beats expectations
Are Keppel’s dividends truly unsustainable – or just misunderstood?
Thai and Vietnamese farmers may stop planting rice because of the Iran war. Here’s why
