Marrying function and fashion

COMPARED to other similar companies in the same market, Faire Leather Co prides itself on going the extra mile for its customers.

With its tagline of "Functional Luxury at a Fair Price", the leather goods company does not want to be seen as a brand that is too snobbish to attend to their customers and believes in selling quality leather goods with a personal touch.

Indeed, even though the company now has the means to outsource people to manage their chatbot messengers, co-founders Ryan Choy, 31, and Joseph Lor, 34, still personally respond to all queries on their social media accounts and Website chatbot.