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Local brands make fashion and design sustainable

Design Orchard provides a showcase for their eco-friendly lifestyle products

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Paige Lim

Published Wed, Nov 9, 2022 · 02:00 PM

Joyce Orallo Lim, owner of Chokmah, which sells handcrafted homeware made from a sustainable material called jesmonite. PHOTO: YEN MENG JIIN, BT
Mai Takemori, founder of sustainable activewear label MYE, whose garments are made from recycled plastic bottles. PHOTO: YEN MENG JIIN, BT
A jesmonite jewellery tray from Chokmah's collection of homeware. PHOTO: YEN MENG JIIN, BT
MYE launched a first collection run of 1,000 pieces in June 2021. PHOTO: YEN MENG JIIN, BT

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HELPING the fashion industry be sustainable is one of three key priorities of the newly-rebranded Singapore Fashion Council (SFC). Beyond fashion, eco-friendly local lifestyle brands have also been given a home at SFC’s retail and incubation space in Design Orchard.

The Business Times speaks to sustainable activewear label MYE and homeware business Chokmah, two brands selected for Design Orchard’s open call. The call grants local brands a one-year retail space, and opportunities to be featured at monthly events.

MYE: sustainable activewear for women

Apparel brand MYE’s activewear may be made from recycled plastic bottles, but that doesn’t make it any less durable, says founder Mai Takemori. “We have people who go, ‘Oh, so it’s like trash and not as good quality’ because it’s not made from fresh or new materials. That isn’t true.”

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