Mudlogic engineers success by catering to the customer
Engineering firm maintains its competitive advantage by focusing on unique solutions rather than just selling products
IT IS rare to hear a business owner admit that he does not want to dominate the market he is in.
But for Phui Eng Ko, co-founder and director of engineering firm Mudlogic, holding a 40 per cent market share of Singapore's foundation industry and 25 per cent of the tunnelling industry is enough for now.
This is because he values the customer's experience above anything else, and expanding too quickly will not allow Mudlogic's customers to be assured of the quality that the company has built its reputation on over the last eight years.
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