New award to honour foreign brands in Singapore

Singapore

A NEW award category was launched on Tuesday to honour foreign brands that have been growing their presence in Singapore, as part of the Singapore Prestige Brand Awards (SPBA).

Known as the SPBA - Global Brands award, it aims to recognise the efforts of foreign brands that have been established here for at least the past five years. This comes on the back of Singapore's success as an international business hub, which has drawn many international businesses to use the country as a springboard to expand to the region.