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From online to the malls, K-pop merchandise is making a big splash

Chelsea Ong

Published Thu, Jan 5, 2023 · 05:50 AM
    • House of Kpop has opened three physical stores over the past one and a half years, and is planning to open another one this year. 
    • Some customers exchange photocards from their purchase with other customers and make new friends at the store, Chong said.
    • Infinity Kpop has shifted their store to a more accessible location to cater to their growing customer base.
    • House of Kpop has opened three physical stores over the past one and a half years, and is planning to open another one this year.  PHOTO: Yen Meng Jiin, BT
    • Some customers exchange photocards from their purchase with other customers and make new friends at the store, Chong said. PHOTO: Yen Meng Jiin, BT
    • Infinity Kpop has shifted their store to a more accessible location to cater to their growing customer base. PHOTO: Infinity Kpop

    WHILE most businesses are looking to digitalise and go online, many K-pop (or Korean pop) merchandise shops in Singapore are doing the opposite by expanding their physical presence at malls across the island. 

    Fans of all ages can be seen at such shops buying merchandise, such as music albums, photo books, light sticks and posters.

    One such shop, House of Kpop, has opened three physical stores over the past 18 months at Jem, Plaza Singapura and Orchard Central. There are plans to open another branch at SingPost Centre at Paya Lebar later this year. 

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