Partnership with SMU bears fruit

Students come up with feasible proposals for Wanin Industries, which supplies Pere Ocean water dispensers.

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MEN looking dapper in their coats and ties and women dressed smartly in their power suits seated around a table, conferring and deliberating. That is probably the image evoked when one thinks of meetings that involve coming up with the company's latest It product.

However, the collaboration between Wanin Industries - which started out with the Pere Ocean brand and pioneered the bulk bottled water and cooler rental industry in Singapore - and SMU bucks the trend. The firm, which was established in 1986, wanted to find out the young generation's perspective of Pere Ocean. Wanin Industries was referred to UOB-SMU Asian Enterprise Institute (UOB-SMU AEI) by a business adviser at SME Centre (Spring...

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