Pomelo launches brand services unit Prism. to help businesses become more sustainable

THAILAND-based e-commerce retailer Pomelo can now help businesses become more sustainable.

This will be done through its newly launched brand services unit, Prism., the fashion label said on Thursday.

Prism. will be able to help its clients through various stages of its sustainable agenda, including developing green products, sourcing organic or recycled materials and quality control.

To support further growth, Prism. also offers branding and marketing solutions for companies which are "ready to start talking about sustainability", said David Jou, chief executive officer and co-founder of Pomelo.

Mr Jou added that around 80 per cent of Pomelo's products are made from sustainable materials.

Pomelo's multi-brand marketplace, which is expected to launch in Singapore next month, will also give other green labels "special shoutouts" so that customers can easily identify them.

"Sustainability has become very important to what we do, whether it's our apparel, packaging solutions or the types of construction material we use in our stores," he noted.

That said, Mr Jou stated that a sustainability agenda is not a requisite for brands to become Prism. clients at the moment.

As at its launch on Thursday, global brands such as Urban Revivo and Levi's have signed up for Prism.'s services.

However, Prism. plans to expand beyond the fashion industry and hopes to serve make-up, lifestyle and skincare brands as well.

By tapping into Pomelo's omnichannel expertise, Prism. will focus on helping businesses create seamless shopping experiences between their online and offline stores.

This includes Pomelo's "Tap Try Buy" feature, which allows customers to reserve clothing items through its online platforms and try the pieces on at its brick-and-mortar stores before paying for them.

Since the pandemic, the brand has also been working on a "Tap Try Buy From Home" version.

"By providing this end-to-end service, we want to help brands scale with us and contribute to the growth of the fashion industry across South-east Asia," said Mr Jou.