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Running a business is a marathon, not a sprint: Joe & Dough co-founder

There is constant pressure to excel, reinvent the business and keep it relevant.

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Published Mon, Mar 29, 2021 · 09:50 PM

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    TWELVE years on, Joe & Dough is still standing in Singapore's highly competitive food and beverage (F&B) industry. The key to it is realising that running a business is not a sprint, but a marathon, says co-founder Damien Koh.

    Mr Koh and his wife, Dawn Wee, started Joe & Dough in 2009 to offer handcrafted coffee and sandwiches, as they had observed coffee drinkers becoming more discerning.

    The brand found success in its early years. Around 2014, it went on an expansion drive, but this turned out to be one of its mistakes.

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