Scrubbing away that idea about sunset industries

DIVING into a venture without prior expertise is not easy. That said, it is even more challenging for young graduates to venture into a commonly perceived sunset industry.

The husband-and-wife team of Dylan and Michelle Ng, founders of SuperSteam Asia Pacific Pte Ltd, has proven otherwise with their business growing at an average of 34 per cent per year. Mr Ng says: "There is no sunset industry; there is only sunset thinking. You are what you want to be. If you think you can grow, you can grow."

The couple started as distributors of Gal steam cleaner in 2002, when they were 25 and 23 respectively. They seized the opportunity given by a friend who was a local importer of the cleaning equipment. The low barriers to entry characteristic of this industry allowed them to venture in with just S$4,000.