Showcasing iconic characters in new formats through licensing

FROM Starbucks tumblers featuring Dutch cartoon rabbit Miffy to a Secretlab gaming chair embellished with the Batman logo, licensing agency Pacific Licensing Studio (PLS) is finding new ways to bring iconic characters to Singapore consumers.

PLS brokers deals between licensors looking to monetise their intellectual property (IP), and licensees that create merchandise using such IP.

While some licensees may reach out to licensors directly, the licensors often lack in-market teams to handle such queries, said PLS co-founder and managing partner Neal Rudge.