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Showcasing iconic characters in new formats through licensing

Beyond film and cartoon characters, Pacific Licensing Studio now links corporate brands and museums with merchandise makers

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Paige Lim

Paige Lim

Published Wed, Oct 9, 2024 · 03:00 PM
    • Neal Rudge, co-founder and managing partner of Pacific Licensing Studio, notes that South-east Asia is a challenging region as each market has unique and distinct consumer preferences,.
    • Neal Rudge, co-founder and managing partner of Pacific Licensing Studio, notes that South-east Asia is a challenging region as each market has unique and distinct consumer preferences,. PHOTO: KEZIA LEVIANNE KOO, BT

    FROM Starbucks tumblers featuring Dutch cartoon rabbit Miffy to a Secretlab gaming chair embellished with the Batman logo, licensing agency Pacific Licensing Studio (PLS) is finding new ways to bring iconic characters to Singapore consumers.

    PLS brokers deals between licensors looking to monetise their intellectual property (IP), and licensees that create merchandise using such IP.

    While some licensees may reach out to licensors directly, the licensors often lack in-market teams to handle such queries, said PLS co-founder and managing partner Neal Rudge.

    Singapore SMEsIntellectual property

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