Singapore Prestige Brand Award 2023 to celebrate ‘creativity, courage and confidence’
The Award recognises local brands that are transformative and fearless
Natalie Chen
This year’s Singapore Prestige Brand Award (SPBA) was launched on Wednesday (Apr 12), kickstarting the search for the country’s most inspiring brands.
SPBA seeks to recognise deserving local brands for their success, and to help them achieve growth at home and abroad.
This year’s theme, “Celebrating Creativity, Courage & Confidence”, was chosen as it takes creativity to innovate, courage to act, and confidence to keep pushing the boundaries and stay on course, said Chew Lee Ching, chairman of the SPBA 2023 organising committee, in a press release.
In a speech at the launch event, she praised brands that have overcome the hardships and uncertainty in the last three years of the pandemic-induced economic downturn.
“This creativity and ingenuity have become crucial in today’s business landscape, where digital disruption and economic restructuring are the new norm”, noted Goh Sin Hwee, co-chairman of the organising committee in the release.
There are four Award categories – promising brands (for firms established for three to eight years), established brands (more than five years) , heritage brands (more than 25 years), and special merit.
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The latter category, by invitation only, is awarded to government agencies and not-for-profit organisations that have made significant efforts in branding.
The panel of judges comprises representatives from various statutory boards and multinational corporations as well as brand consultants.
Over the years, SPBA has honoured over 470 unique local brands.
The Award is jointly organised by the Association of Small and Medium Enterprises (ASME) and Chinese-language daily Lianhe Zaobao. SPBA is also supported by Enterprise Singapore and the Intellectual Property Office of Singapore.
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