Singapore retail, F&B firms team up to spur China business

Singapore

SOME Singaporean retail and F&B companies in China are banding together to spur business amid a slow recovery from the coronavirus pandemic, led by industry bodies.

Last month, 12 Singapore companies, led by Enterprise Singapore and the Singapore Chinese Chamber for Commerce and Industry (SCCCI), mounted a promotional campaign on Chinese e-commerce platform Meituan Dianping. The companies include bakkwa retailer Bee Cheng Hiang, TWG Tea and Chinese restaurant group Imperial Treasure.