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From Singapore to the world: Matchaya seeks to stir up interest in Japanese green tea in more markets

The matcha specialist plans to open an outlet each in India and the Philippines, and expand its operations in Jakarta

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Isabelle Chong

Published Wed, Mar 12, 2025 · 10:00 AM
    • Kevin Chee, founder of Matchaya, aims to have at least one flagship store in every developing Asian country by 2030.
    • Kevin Chee, founder of Matchaya, aims to have at least one flagship store in every developing Asian country by 2030. PHOTO: TAY CHU YI, BT

    [SINGAPORE] After helping to popularise matcha in Singapore, home-grown company Matchaya is taking the Japanese beverage to other countries in Asia.

    In addition to four outlets in Singapore, the tea-based food and beverage (F&B) company has two in Jakarta and is considering expanding its operations there.

    It plans to open one outlet in India by 2026 and another in the Philippines by 2027, both through a franchise model.

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