SMEs in Singapore need to move beyond clicks and mortar

WITH a range of government grants on offer, more Singapore SMEs (small and medium-sized enterprises) are taking their businesses online and as a result, the customer journey is increasingly occurring across multiple digital channels, blurring the line between bricks and clicks.

Worldpay's 2018 Global Payments Report predicts that mobile shopping in Singapore will become the most popular online commerce channel in 2019, half a decade ahead of the global average of 2023.

All of this underscores the fact that experiences need to be created with a consideration of every interaction that customers have with brands across all touchpoints. In effect, SMEs need to prioritise creating consistent omnichannel brand experiences.