SMEs urged to focus on human aspects of innovation

SMEs in Singapore may be better off focusing their innovation efforts on the human aspects rather than the technological-led approaches that they currently take.

Although innovation is a buzzword among the corporate community in Singapore now, there is a tendency to attach it with technological innovation, exacerbated by grants from government agencies that incentivise technology-led value creation, said Angela Koch, founder and chief ideas facilitator of Invitro Innovation.

"As a result, the tendency is for companies here to view technology as the only solution in innovating," Ms Koch, who runs the Asian-based ideas and innovation consultancy, told BT.