COMMENTARY
South America’s surging demand for digital solutions presents an opportunity
E-commerce and tech players from Singapore have started to enter the region
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OVER the past decade, South America’s middle class has grown by over 50 per cent, or more than 50 million people, resulting in higher purchasing power and consumer demand. As the region urbanises, internet and mobile penetration rates have risen – and so have digital solutions in e-commerce and areas such as agritech and fintech.
Private sector firms are also looking to invest in digital analytics to optimise work processes, enhance supply chain visibility, and improve customer engagement.
For all these reasons, Singaporean e-commerce and tech companies should consider expanding into South America.
