Sun rising for Singapore businesses breaking into Japan market
From on-demand transport to fresh-juice vending machines, home-grown players bring their innovations to this traditionally tricky market
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JAPAN has traditionally been a tough market to enter – but that has not put off some Singapore firms.
“Singapore companies are increasingly drawn to Japan and keen to leverage its established business ecosystem to collaborate with other multinational firms there,” said Yeoh Mei Ling, director of North-east Asia and Oceania at Enterprise Singapore (EnterpriseSG).
This is as Japan has grown more open to foreign investment, and its business environment has improved in recent years, she added.
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